Free Advertising Ideas For Online Business

In today's economy it is important for every small business to utilize as many free advertising services as they can get their hands on. These ideas should make the advertising process a little easier.

Host a Contest or Event

This will open up new avenues for free advertising. There are many websites out there dedicated to informing people about contests and events that its members might be interested in. Charge a small entry fee to cover the cost of the prizes and you will get traffic from a group of people who might not otherwise find you.

Local Free Advertising

Call up a local newspaper to do a human interest story or business story for your company. Also, submit your own articles to local papers and magazines for consideration. This method of free advertising works best for non-metropolitan areas but it never hurts to try. The worst thing a person can tell you is no!

Search Engine Optimization (SEO)

Learning SEO techniques is one of the best free advertising techniques. A few tips include using only a couple keyword terms per page, maintaining a .5% -5% keyword density rate, utilizing your meta tags and image tags, creating and submitting XML sitemaps, as well as using keywords in your URL.

Personal Touches

Adding personal touches to your business is a great way to get repeat clientele or a good way to close a sale. Send personalized emails, newsletters about not only your services but also your family or friends, insert gifts with every purchase or even jot a quick thank you note and mail it to tell your customer that they really matter to you.

Free Article Submission

Submitting SEO rich articles to article submission sites can be a great way to advertise your website or services. Do not, however, submit the same articles that are on your website. Search engines penalize duplicate content. Instead you should rewrite a few of your articles first.

Link Building

The more inbound, one-way links your website has the higher it will rank in search engines. These inbound links work best if the websites linking to you are relevant to your main focus. These links are the only ones that search giant Google recognizes. To build links you can post blogs or guest blog for someone, submit articles and press releases for syndication, email webmasters, post in forums and comment on blogs. Remember that these links are not only for the search engines, they can also drive legitimate traffic.

Free Classified Advertising

Submitting a well worded link into a free classified can return decent traffic. Describe your website in an intriguing way and curious people will click your link.

Social Networking

Websites like MySpace and Facebook can be great sites to advertise through. You can build a website just for your business and advertise directly to your "friends". My personal technique for acquiring friends involves seeking out groups with an interest in my topic and requesting friend adds from those members. If you only request 20 -40 friends a day you will not likely be marked as spam. The key to getting friends is to type up a seemingly personal message without any links;

"Hi, I noticed you are a chef. My website is running a recipe contest. You should check it out!"

I've found that notes like this in a friend request results in about 1 of every 3 people I approach adding me as a friend. Once your friend list is established you can blog, email or post announcements about your business.

Social Bookmarking

A new trend in online advertising involves social bookmarking sites like Digg and StumbleUpon. See www.AddThis.com for your own social bookmarking button. It is now (practically) mandatory for all websites to allow for social bookmarking. If you have viral content on your website it can really pay off.

Viral Videos

Diet coke and mentos, exploding bathtubs, and bikes playing Guitar hero videos made for close to nothing. If you have a video camera it is worth a shot to try to post a viral video on YouTube. Of course this is no easy task. It is impossible to tell what will become viral. Other video options involve posting information relevant to your site. You can make a simple slideshow with music and text with Microsoft MovieMaker. Place a link to your site on your videos and in your profile. Over time you should reap results.

Free Alternate Directory Submissions

There are many online directories aimed at specific interests. These directories look to help consumers find the best websites and information available. To find these directories simply search a relevant term and "directory".

You Must Listen Closely to Be a Better Car Salesman

When we talk about selling cars for a living we are talking about a competitive field where not all of the participants survive. It's a bit of a dog eat dog environment. The turnover at some car dealerships can be brisk and a couple very common questions among any sales staff is how can I be a better car salesman or how can I sell more cars.

The job of the automobile sales person is a multi-faceted job and in trying to answer the question of how to be a better car salesman there is not a single, all inclusive answer. Like most jobs there are a series of different tasks performed and in order to be successful one must work at and improve all of the different aspects of the job.

Listen to Be a Better Car Salesman

When it comes to being a car salesman one of the most important aspects of the job is being able to effectively communicate with people. There are not any tricks when it comes to dealing with people, but a critical part of dealing with a potential car buyer is to listen closely. Most people believe that in order to be a better car salesman that you need to be a good talker when in fact the truth is that you need to be a good listener.

I am not simply talking about the words that come out of their mouths. You see car buyers do not always tell every detail so to be a better car salesman you need to ask questions and listen closely. It has been said by many successful sales people that if you listen close enough the customer will tell you how to sell them a car.

If you want to be a better car salesman you need to listen to every word that comes from their mouth, but you also need to listen by watching their body language. The car buyer's body language consistors of facial expressions, body movements, attention span and attentiveness. When you present a vehicle to your customer and demonstrate some of the features and the customer is looking at the next feature while you are showing them the current feature the customer is telling you that you are moving too slow or that they are not very interested.

If you were listening closely by watching them and noting that they are not interested in that feature you would move on to something that interests them. However the sales person that was not paying very close attention would drone on about the feature and before too long their customer would become bored. This is a not an example of how to be a better car salesman, but how car buyers get turned off by sales people. That customer is very likely to get bored with the entire process and before long they would ask for the salesman's business card and tell them that they will be back when they have more time.

Then that customer would kindly visit another car dealer and if they are taken care of by a salesman that is listening closely and pays attention to their words and body language they will more than likely buy a car. This is a very common scenario when it comes to the business of selling cars and if you are determined to be a better car salesman you will start to pay attention to everything that your customer says and does and tailor your presentation accordingly.

What Type of Fire Alarm Do I Need and Where Should I Put It?

It is probably quite evident that there are a number of fire alarms available, and at vastly varying prices, so it may be very difficult to understand the differences between Optical, Ionisation and Heat alarms. This guide is aimed at taking some of that confusion away.

So what is the difference between the models?

As stated above there are three types of alarm, each with its own uses.

Optical Alarm: This type of smoke alarm typically uses an infrared beam between two points, the alarm being triggered should the beam be disturbed. In much the same way as a criminal might trip an alarm when breaking into a bank vault or museum in the movies, if the beam is broken, the alarm will go off. It detects larger smoke particles best.

Ionisation Alarm: These alarms use 2 small plates (one charged positively, one negatively) and an alpha particle source to create a constant current running across the gap between the plates. When smoke enters the chamber it interferees with this process, interrupting the charge. When the charge drops, the alarm goes off. These alerts are best at detecting smaller smoke particles.

Heat Alarms: A heat alarm will trigger if the room temperature reaches a certain level. They do not detect smoke, and are not to be used as a substitute for a smoke alarm, but should be used in assisting these alerts for greater fire detection.

Why do we need different types of fire alarm?

Different types of alarm exist due to the different types of fire. Believe it or not, fires act in different ways depending on what is burning, and is important to identify the fire as quickly as possible. Different alerts are better at discovering different fires, and choosing the right alarm for the right room could save your life one day.

Fires can be particularly smokey, often caused by the burning of papers or clothing etc, and burn rapidly, producing smaller smoke particles. The Ionisation alerts are better at detecting these fires.

Other fires can be a lot less smokey, often being harder to detect, and are caused by the burning of carpets, sofas or electrical devices. These fires tend to burn less quickly, producing larger smoke particles. Optical alerts will be better at detecting these fires.

Which fire alarm do I need?

This article is meant as a general guide, and for more detailed safety advice it is highly recommended that you contact your local Fire Service. This being said, the information below should help you decide.

  • Optical alarm: Living room, dining room, hallway
  • Ionisation alarm: Bedrooms, walk in wardrobes
  • Heat alarms: Dusty areas such as garages, unconverted lofts etc where the dust could interfere with the other alarm types.

Alarms are available as either battery operated, or mains operated with battery backup. The mains alarms will continue to work for a time after power is lost to the unit, but only as a backup. If this is the case, mains should be restored to the unit right away, or the battery changed.

Some alerts even come with the option of interconnectivity, meaning if one alarm sounds, then all the alarms sound. This is highly useful in larger properties where one alarm may not be heard by everyone. The idea is to raise the alarm to everyone right away – as soon as a fire starts – and having the alarms linked together will achieve this.

Fires are responsible for a large number of deaths each year, as we all know from the adverts broadcast on television or radio. This is a fact, and can be greatly reduced by just checking your alarm to be sure that it works, and that it is the correct alarm for the location it is placed. Be aware that alerts need replacing after a certain amount of time, and it is worth checking on the unit and to note the replace by date. If you are unsure, check with your local Fire Service.

Engagement Photography Tips, Article 2

Are You Serious?

If you are — don’t be! When you go out to have your engagement photos taken by a friend, you need to have a good time. Focus solely on your fiancé and your love for them. Enjoy spending time with them! Too many people focus on the camera and get nervous and uptight: and it shows in the photos.

Hopefully your fiancé is the only person in the world that can help you forget about everything else – which would include the camera…

Do Your Homework

Planning for an engagement session will usually improve the quality of the results. Here are a few steps I would suggest you take as you begin planning:

Run Google searches for “engagement photography” and “engagement photos.” Look for images that you think you and fiancé could imitate. Print off about 20 of your favorite images. Go over them with your fiancé and narrow the list down to the ones that both of you really like and think will be possible. Then, show those to your friend who will be taking your pictures. Whittle the samples down even further based upon their thoughts and feedback. Try to end up with 5 or 10 sample images that everyone is excited about.

Look closely at those sample photos to see what types of location are being used and what the lighting looks like. A lot of engagement photos are taken in either a park or city location. I would suggest driving around and scouting possible photo locations for the session. But don’t just do a “drive-by scouting”! Get out of your car with your camera and take actual photos inside each park of the locations you think would work best. Compare your snapshots with the sample photos you printed off.

You can also do internet research by looking at the web sites of local wedding photographers. While your previous search for engagement photography would have returned nation-wide results, the goal of this research is to see where the local wedding pros are shooting their engagement sessions. You’ll likely recognize some of the parks and buildings that they are working in and near.

Lots of Photos

Hopefully your friend will be using a digital camera. That way they can take lots of images without worry about film expense. Sometimes the difference between an average photo and a great photo is simply changing the angle and perspective of the camera!

This point was really driven home to me with some recent engagement photo sessions I have done. I am in the process of creating an eBook to help couples take top-notch engagement photos. I had another photographer help me out with several engagement sessions. Together, we shot about 600 photos during each two-hour engagement session. During the session, I would often setup and take photos of the couple. While I was doing so my assistant would be moving around and photographing the same scene at different angles. Afterwards, I would look at the photos I took and also some of the side-angles my assistant shot at those same times–and there is often a night and day difference between the two. The couple didn’t move or change their pose; the only difference was the angle at which the image was taken!

So, once you have found a good location for your photo session and you and your fiancé are in position — let your photographer snap away! Don’t limit the shots they’re taking!

And again: have fun with the session. Smile a ton. Laugh a lot. Make the photo session a special memory that you and your fiancé will share for a lifetime.